So why is this such a powerful SEO lead generation tool?
Because you can literally see on the map where you do and don’t rank.
Potential new clients who are not very SEO savvy roll their eyes when they are approached with all these other SEO lead generation reports. They see SEO audits filled with numbers, excel sheets, and mindless SEO jargon that may as well be gibberish.
LocalFalcon is different because it takes a complicated concept and simplifies it into an easy to digest map with color-coded pin drops.
As @samingersoll eloquently puts it:
@LocalFalcon - So easy my 9 year old can do it. P.S. He says he'll charge businesses or other SEOs $.50 (fifty cents) per keyword report with a screenshot for free. He's tracking GMB movement upwards from Nov 26 - Dec 4th. lol #localfalcon #SEO pic.twitter.com/7aBgru6ByZ— Samuel Ingersoll-Weng (@samingersoll) December 4, 2018
It really is as “plug-and-play” as it gets for an SEO tool.
I’ve personally used these reports to land every single client I currently have.
These reports just work.
So, do you want to take your SEO lead generation to the next level?
I’m going to show you exactly how I present my LocalFalcon reports to a potential new client.
There’s some cool competitive analysis that I do that even the LocalFalcon team doesn’t know about - until they read this blog 😉
Step 1: Don’t Use Good Keywords.
Don’t use the conventional “good” keywords that you were taught to optimize for at SEO school.
Your potential clients don’t care about that long-tail, low volume keyword that we can easily rank for.
They have their own fixations.
What those are, I can’t tell you, but I’m willing to bet a backlink that it’s a keyword their closest competition is ranking for.
Step 2: Emotions and Competitors
Figure out who their arch nemesis is and pick a few good keywords that that competitor ranks for.
Then, take those keywords and run a few LocalFalcon reports for your potential new client as well as the competitor.
Here’s where it gets good.
Step 3: Power Presentations
Take screenshots of those LocalFalcon reports and throw them into a slide deck (That’s what we call Power Points nowadays for the older folks reading this).
The first slide should show your potential new client’s LocalFalcon report, and the 2nd slide, we’ll do something... interesting 😉.
Take the competitor’s LocalFalcon report, lower its opacity, and overlay it on top of your potential client’s report.
You can easily do this on a free graphics editing tool like canva.com.
(Make sure to line up the map as best as you can).
Now, not only are you showing your clients where they rank locally (which works wonders in its own right), but you are literally showing them a territorial ranking map for your client, and their competitor.
For the most part, their most hated competitor will be doing slightly better in sales, and almost always, this correlates to higher rankings.
Sometimes these rankings correlate too well, where sales in certain neighborhoods line up with organic local rankings.
Enjoy your new client 🙂